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This website states the following, "Sewing Out The Middleman to Save You." Our analyzers analyzed that the web page stated " Why Choose Factory Direct Patches? Thank You for visiting us! We know that we will exceed your Custom Patch expectations! We offer a 100 Price Match Guarantee, so we will never be undersold! Our prices may be low, but our quality is second to none! Once you submit your FREE Quote a member of our design team will reach out to you within 24 hours to discuss your questions and needs." The Website also stated " Custom Patch Made to Order. Custom patches are all that we do! Range of Embroider." The website's header had factory direct patches embroidery as the most important search term. It was followed by embroidered patches, personalized patches, and discount patches which isn't as highly ranked as factory direct patches embroidery. The next words they uses is patches. embroidery was also included and could not be understood by web engines.